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Bradley Rudolph

Global Sales Manager

The unrivalled value of FTTH networks

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How we view the internet has changed substantially over the past few years, it used to be seen as a luxury but today it is a utility that we can’t live without and the only way to ensure an ultra-fast, stable connection is through fibre optics, adding a fibre connection to your home is a wise investment because the demand has never been higher especially with the fact that our homes are getting smarter as we turn to connected devices for work, leisure, education and much more.

Global data usage is set to increase significantly by 2025, reaching an estimated 34 gigabytes per user per month with sub-Saharan Africa increasing from 2.2 Gigabytes to 8.9 Gigabytes per user which further highlights the need for more connectivity.
fibre cables
Since the inception of FTTH, operators have constantly been evolving the way they deploy the infrastructure and reduce the financial impact to the consumer. Most operators are now waiving the installation costs of the home drop, therefore consumers only have to take care of the monthly membership fee. Consumers also have the added benefit of multiple internet service providers in the market due to open access networks which increases the ability to shop around for the best deals. This is making it easier and much more cost effective to have fibre installed in homes and the fact that fibre connectivity increases the value of homes by an average of 3.1% makes it an extremely viable investment for homeowners.
Male working on cables for fibre to the home

Further to this, there are more far-reaching benefits other than just the homes we live in. Referring to the article written by the FTTH council : “There have been a number of studies linking broadband networks and new investments in such networks to improve economic performance. The FTTH Council released a study finding higher per capita GDP in communities where gigabit Internet was available. Infrastructure investment, job creation, entrepreneurship, and companies relocating or expanding to your city are all manifestations of this growth”.


At 7Ttwenty, connectivity is what wakes us up and innovation is our morning coffee, we are here to meet the need for better, pioneering products and solutions that serve the fibre optic industry.

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Stephen Stanley

Futurist / Chief Executive Officer
Stephen has his eyes fixed on the future. A leader, inventor, entrepreneur, tooling and engineering expert and injection moulding specialist, Stephen worked with various leading telecommunication organisations before spotting a service and product gap he knew 7twenty would fill. Stephen is driven by a passion for manufacturing new and better products that solve problems.